FEEL FOODS TO LAUNCH PLANT-BASED FOODS E-COMMERCE PLATFORM

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VANCOUVER, BRITISH COLUMBIA – NOVEMBER 18th, 2021 - FEEL FOODS LTD. ("Feel  Foods") (CSE: “FEEL”) (OTC: “FLLLF”) (FSE: “1ZF”) announced today it is creating a new e commerce platform with advanced logistics operations in time for the festive season.  

Web developers ‘Able & Howe’ is designing the new e-commerce site with full e-commerce capabilities as  well as state-of-the-art inventory control capabilities, ensuring operations are efficient, effective, and  uninterrupted. 

Prior to the upcoming holiday season and the launch of its e-commerce platform, Feel Foods is adding more  fulfillment personnel and is ramping up production of its popular, 100% owned Black Sheep Vegan Cheeze  ahead of anticipated increased demand for these products that are already available for purchase on multiple  online marketplaces including: www.spud.ca, www.veganofoods.com, Vegan Supply online and  www.farmtotablemarket.ca. 

Shipping and logistics have been improved with new cold shipping units to ensure products reach consumers  with maximum freshness and shelf life. Feel Foods investors, stakeholders and customers are encouraged to  begin following Black Sheep at Instagram.com/blacksheepvegancheeze and at any of the above online  marketplaces to try Black Sheep unique products. 

Feel Foods CEO, David Greenway, states: “The highly anticipated launch of our new e-commerce platform  is an upcoming milestone for Feel Foods. This direct-to-consumer model is the most profitable sales channel  in retail sales and allows us to scale up its distribution while controlling quality and reliability.  

“Our Black Sheep Vegan Cheeze brand continues to grow its presence and distribution online as well as in  stores and now available in over 70 grocery and food services locations throughout British Columbia. Our  Cranberry Voursin is one of our best sellers and a perfect substitute to spreadable cheeses when entertaining  this festive season. We are currently working on launching exciting new plant-based products for you to enjoy  ahead of the holiday season this year.” 

The plant-based food market is expected to grow at a CAGR of 11.9% between 2020 and 2027 to reach $74.2  billion by 2027.* The growth of this market is mainly attributed to the factors such as increasing incidence of  intolerance for animal protein, growing urbanization with new consumer aspirations, increasing vegan  population, and significant venture investments in this sector.* 

About Black Sheep Vegan Cheeze 

Feel Foods wholly owned premium vegan cheese brand “Black Sheep Vegan Cheeze” (“Black Sheep”) was  founded in 2017 and is currently producing variety of unique vegan dairy substitute products at the Company’s  Okanagan commercial kitchen and R&D facility. Black Sheep products are currently offered in grocery stores  and food services locations throughout British Columbia including select locations at: IGA, Nesters, The Very  Good Butchers, Pomme Natural, Natures Fare, Vegan Supply, and many other fine retailers across 16 cities  throughout the province as well as online and in person at farmers markets.  

For more information on Black Sheep’s products and story, visit: http://blacksheepvegancheeze.com/ About Feel Foods Ltd. 

FEEL is an agri-food holdings company focused on innovative products and technologies in the food services  industry including its wholly owned Black Sheep Vegan Cheeze Company, offering a variety of 10 unique  vegan dairy substitute products and currently available in over 30 retail locations, it is 100% owned Be Good  Plant-based Foods line of plant-based chicken, pork and beef products as well as is currently investing in the  research and development of keto-friendly plant-based candy products. 

Company Contact: 

Joel T Warawa 

Corporate Communications 

E-mail: jw@feelfoodsco.com 

Corporate Contact: 

Website: www.feelfoodsco.com 

E-Mail: info@feelfoodsco.com 

Instagram: Instagram.com/feelfoodsco 

Phone: 604-235-0010 

Statistics Reference: * https://www.prnewswire.com/news-releases/global-plant-based-food-market-report 2020-2027-rising-industry-concentration-with-growth-in-mergers-and-acquisitions-in-the-plant-based products-space-301268737.html 

Disclaimer for Forward-Looking Information 

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the  Company. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs,  plans, expectations, or intentions regarding the future, including with respect to: the entry of the Consulting Agreements, the  completion of the Acquisition and the acceptance of the Acquisition and terms thereof by the CSE. Such statements are subject to risks  and uncertainties that may cause actual results, performance, or developments to differ materially from those contained in the  statements, including risks related to factors beyond the control of the Company. The risks include the following: the unknown  magnitude and duration of the effects of the COVID-19 pandemic, the inability of Feel Foods to close an acquisition and other risks  that are customary to transactions of this nature. There can be no assurance that any forward-looking information will prove to be  accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, the reader  should not place any undue reliance on forward-looking information or statements. Feel Foods undertakes no obligation to update  forward-looking information or statements, other than as required by applicable law. 

This press release is not an offer of the securities for sale in the United States. The securities have not been registered under the U.S.  Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an exemption from  registration. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of  the securities in any state in which such offer, solicitation or sale would be unlawful. 

The CSE (operated by CNSX Markets Inc.) has neither approved nor disapproved of the contents of this press release.

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